Interpret Europe, the European Association for Heritage Interpretation (IE) has launched a call for participation in the initiative entitled, ‘Recreating tourism through heritage interpretation’ for tourism destinations seeking to create and promote more value-based and sustainable products and services, and at the same time, empower communities. By making heritage more meaningful to people and people more mindful of our common future, we can greatly improve visitor experiences for all concerned. This is IE’s contribution to the tourism sector in these difficult times, which complements the efforts of other European organisations. They welcome communities, represented by any legal body responsible for tourism development in their areas. Download a brochure for further details on how to get involved or email,

The initiative is supported by Europa Nostra, European Cultural Tourism Network and EUROPARC Federation.

Download the PR Statement here.